Saudi Arabia's
rich heritage and traditions have been shaped by its position as a historic trade hub and the birthplace of Islam. In recent years, the kingdom has undergone a significant cultural transformation, evolving century-old customs to fit the contemporary world we live in today.
A warm and friendly country, Saudi Arabia offers a wealth of attractions from art and culture museums to historic heritage sites and souqs, from beautiful beaches and desert escapes to family fun. The best hotels, restaurants, spas and retail outlets has created an oasis of adventure and relaxation in the heart of the Middle East. With several international airports, served by a wealth of international and regional carriers, getting to and around the Kingdom couldn’t be easier.
Ahlan - Welcome to the Kingdom!
The very landscape of Saudi Arabia is changing, and with Vision 2030 being brought to life.
Awe-inspiring natural phenomena and exciting, unique ways to explore its diverse terrain.
Saudi Arabia offers both natural and historical wonders, from the mountain resorts of Taif and the majesty of ancient Nabatean tombs to the multicolored coral reefs of the Red Sea.